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Software developer Niantic released Pokémon Go, which was built using Unity engine, in 2016. Helgason remained with the company as executive vice-president. In October 2014, Helgason announced in a blog post that he would be stepping down as CEO with John Riccitiello, the former CEO of game company Electronic Arts, replacing him. Two more acquisitions followed later in 2014: Playnomics, a data analysis platform for developers (now Unity Analytics), and Tsugi, whose continuous integration service became known as Unity Cloud Build. The acquisition also meant that Applifier's mobile video ad network, GameAds, became Unity Ads. Applifier's game replay sharing and community service was initially called Everyplay, and became known as Unity Everyplay. Unity acquired Applifier, a Helsinki-based mobile service provider, in March 2014. The kit featured tools that allowed tracking advertising campaigns and deep linking, where users were directly linked from social media posts to specific portions within games, and in-game-image sharing. įacebook integrated a software development kit for games using the Unity game engine in 2013. Part of Unity's appeal is that it allows people who lack the technical knowledge to program games from scratch to create games and other simulations. By 2016, the company reported more than 5.5 million registered users. In May of the same year, a survey by Game Developer revealed that approximately 53% of mobile game developers were using Unity.

In April 2012, Unity reportedly had 1 million registered developers, 300,000 of whom used Unity on a monthly basis.

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The Unity Asset Store launched in November 2010 as an online marketplace for Unity users to sell project assets (artwork, code systems, audio, etc.) to each other. Unity games can also be deployed on the Web. By 2018, Unity was used to make games and other experiences for more than 25 platforms, including mobile, desktop, consoles, and virtual reality. The technology was developed for different platforms. In 2007, Over the Edge changed its name to Unity Technologies. Its dominance on the iPhone was largely uncontested for a couple of years. Because the games industry was focused on console games when the iPhone and App Store were released, Unity was positioned to support developers looking to create mobile games. The company grew with the 2007 release of the iPhone, as Unity Technologies produced one of the first engines supporting the platform in full.

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Unity was named the runner-up for Best Use of Mac OS X Graphics at the 2006 Apple Design Awards. The company sought to 'democratize' game development and make development of 2D and 3D interactive content more accessible. The game failed commercially, but the three founders saw value in the game development tools that they had created to simplify game development, and so they shifted the company's focus to create an engine for other developers. Over the Edge released its first game, GooBall, in 2005. Unity Technologies was founded as Over the Edge Entertainment (OTEE) in Copenhagen in 2004 by David Helgason ( CEO), Nicholas Francis ( CCO), and Joachim Ante ( CTO). History Founding and early success (2004–2008)

1.3 Going public and further acquisitions (2020–present).

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